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Expanding The Sales Field
Customers and opportunities are all around us. As you look
to expand your customer base, look creatively at your area and who/what is
available to help you grow your sales and business.
WORKING WITH
REALTORS by Robin K.
I have contacted several realtors in my area with pretty
good results. I kept all of those little postcards I got FROM realtors as
ads or letting me know they had just listed or sold a home in my area and
sent them a letter and gift idea sheet as well as how a party would benefit
them directly.
I also went through the phone book and called the office
manager from several local offices and requested permission to come in on
their meeting day. I went in with a show in a basket-took - large basket
full of different gift ideas and products along with some flyers and
catalogs. This has resulted in two repeat customers who buy on a regular
basis for THEIR business and a few people who just wanted an item or two or
to book a home show.
In NJ, a realtor can only write a $25.00 gift to their
customers off, so I tried to concentrate on items in that price range and
had them with me. I also wrapped a couple baskets up in cellophane and had
them filled with a few things-for a theme gift.
I will wrap and deliver the
baskets locally for free (they buy the fillings) and I include my card and
the realtors card. It seems to work well. I also follow the real estate
transfers and send many of them a special letter, newsletter and flyer.
SAMPLE
LETTER TO REALTOR
LETTER
#1
[Date]
Giving
Company Gifts
Timeless
Traditions
Searching
for the right gift to say, "Thank You" or
"Congratulations" is sometimes a formidable task.
The gift must be warm, inviting and have just the right personal touch.
{Company} Products are classic gifts that can be
personalized for each recipient and will be treasured for years to come.
As
a Realtor, you know you have succeeded when the family you've been working
with has found the house of their dreams and has signed all the necessary
documents to realize that dream. What
better way to let them know how important they have been to you than to give a
{Company} product? You
can fill it with a gift of your choosing and your appreciation for the chance
to do business with them.
There
are as many different items to choose from as there are families.
You might choose to give a {product suggestion} filled with fruit or
perhaps you like the idea of giving a {product suggestion} with a bottle of champagne
and two flute glasses inside to celebrate the acquisition of a new home.
The
ideas are only limited by your imagination!
You can choose one of the smaller items for a family who has purchased
a starter home, or you can give a larger gift to that couple who has purchased
a home by the lake!
I
would love to help you pick out a gift for your next family! If you let me know the price range you would like to stay
within, there are several items I can recommend.
Please browse through our catalog. All
of our {give specific info regarding your products ... selling points and WHY
they would want to choose your company's products}!
Anything you choose will be beautiful, durable and functional.
Please
pay special attention to the {home items} items found at the back of the
{catalog}. I am very excited to tell
you that bedding, valances and draperies are available too.
I
would be happy to show you our products, personally, so please call me at
[phone number] to set up an appointment or to ask any questions.
Thank
you very much for your consideration!
Warm
regards,
Independent Sales Consultant
LETTER
#2
Dear
Realtor [use realtor's name if you know it],
My
name is [your name] and I am an {Company} Independent Consultant. We
represent America's most beautiful and functional hand wove, hard wood maple
baskets - all proudly signed and dated by the weaver. In addition, our
line of {products} and {product lines} are of the utmost quality.
In
your business, I know you are always looking for a unique gift item to thank
customers and to show appreciation for using your services. I am sure your
customers would appreciate your thoughtfulness in presenting them with a
{Company} {product}. Some gift giving ideas would include:
-
A
{product} with the key to their new home
-
A
{product} filled with cheese and crackers
-
A
{product} with a bottle of wine or champagne
-
A
{product} with flower or plants or seed packets and gardening
utensils to start their new garden
-
A
{product} with a copy of your local directory
-
A
{product} with a plant
-
A
{product} filled with a warm apple pie
Perhaps
the {product} could be presented on the day of closing. Long after the
contents are gone, the {product} can be used to adorn their new home. Most
importantly, you can add your own signature or your personalization by signing
the bottom or adding a brass tag to the front. I'm sure it will be come a
treasured keepsake, reminding them of their good experience of buying their home
from you.
I
have included one of my brochures. Please keep in mind that you will need
to plan ahead for a 4-6 week delivery date. It takes time to create a
timeless gift because {Company} {products} are handmade and sure to be a family
heirloom.
Also, keep in mind that by ordering {your company minimum}, you can purchase any one item
{whatever your company benefit is}.
Please
feel free to contact me any time with questions or if you would like a personal
showing of our products to everyone in your office. Just let me know!
I
look forward to hearing from you.
Your
consideration is truly appreciated.
SAMPLE
LETTERS TO CORPORATION
LETTER #1
[Date]
[Company
Name, Address]
Dear
[Contact Person's Name]:
Many of
today’s successful businesses find value in recognizing and/or rewarding
employees, clients, and vendors. The
return on investment is increased morale, company loyalty and stronger business
relationships.
The {Company} has always put great emphasis on recognition using its own
products and has found it to be rewarding for everyone involved. As a {Company} Sales Consultant, I
would like to offer you the opportunity to enhance your awards/incentive
programs by using {Company} products. I
will assist you in the supply of products both men and women will desire and
appreciate for use in their professional and personal lives.
{Company} makes a wide array of beautiful
{products, products and products - listing different categories of products}. Most people who receive a {product} keep and treasure it as they would a piece of fine china or silver.
Fortunately, a {Company} {Product} is much more versatile.
Employees can display them in their homes and in the office or put them
to functional use--both demonstrate lasting pride in their accomplishments and
your thoughtfulness as an employer. Additionally,
{Company} are collectibles, and since they are not available
in retail stores, they are cherished much more.
{Company} products are a perfect gift for:
*
Employee promotions
* Employee incentives
* Birthdays
*
Customer service awards
* Anniversary with the
company * Holiday gifts
*
“Welcome to Our Team”
* Special recognition
* Company visitors
*
Thank you to a guest speaker
* Employee of the month
* New customer/client
As an Independent
Sales Consultant, I can offer you a variety of products in different price
ranges that are sure to please. Additional
services I can provide include delivery, gift wrapping, inserting of gift items,
and personalized brass weaving splints. Enclosed
is our catalog, featuring all the products in our regular line.
I hope you will
agree that {Company} can make a lasting and meaningful contribution
to your company, employees and clients. I
could bring you some {Company} products to show you the quality
workmanship that goes into every {Company} product.
Please call me at [Phone number] if you would like to see the products or if
you have any questions.
Thank you for your
consideration,
Independent Sales
Consultant
Submitted
by Sandy L.
LETTER #2
[contact
name, company address]
Dear [contact name]:
Many of today’s successful businesses
find value in recognizing and /or rewarding employees, clients and vendors.
The return on an investment is increased morale, company loyalty and
stronger business relationships.
The {Company} has always put great emphasis on recognition using its own products and
has found it to be rewarding for everyone involved.
As an independent {Company} Sales Associate, I would like to offer you the
opportunity to enhance your awards/incentive programs by using {Company} products.
I will assist you in the supply of products that both men and women will
desire and appreciate for use in their professional and personal lives.
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